Logo
The logo symbolizes Allsup’s unique ability to work in unison with others to secure the best possible solution for our customers. It subtly expresses how we bring clarity and simplicity to a multi-faceted process involving many different parties. In this way, the four colors interact to form a bold yet simple graphic representation of how Allsup makes a difference every day. The characteristics of warmth, friendliness and approachability are conveyed by the font and color choices.