Clarity Design System

Logo

The logo symbolizes Allsup’s unique ability to work in unison with others to secure the best possible solution for our customers. It subtly expresses how we bring clarity and simplicity to a multi-faceted process involving many different parties. In this way, the four colors interact to form a bold yet simple graphic representation of how Allsup makes a difference every day. The characteristics of warmth, friendliness and approachability are conveyed by the font and color choices.

Allsup Logo Downloads

Logos available in SVG and PNG.


Logo Usage

In order for the logo to be most effective, it should be displayed on white or a light grey. The logo should also have an appropriate amount of white space, as shown by the orange box. This isolation space should be at least as wide and as high as the icon portion of the logo.

The logo can be used in a variety of sizes, but should always be scaled proportionally so the image is not distorted. Whenever possible, the logo should appear in the lower right-hand corner of a document.


One Color / Black & White Logo Usage

Use the black and white logo only on envelopes, promotional items and when being printed in-house. As shown above, the logo text may be in black or white (or corporate blue of the original logo); no other colors are allowed.

 


Division Logos

For each of the sites, we are adding descriptive copy next to the logo. This will be separated by a vertical pipe matching the height of the logo.

 

Allsup.com Logo