Allsup tends to use more photography than illustrations across branded materials. When using photography, reference the guidelines established on this page.
Imagery Overview
If you need a specific image, please contact Allsup for a copy.
Allsup’s imagery is primarily focused on creating a human connection with our audience. Many of our existing and future customers are going through tough times, so we prefer to use imagery that is comforting, lighthearted, and reassuring.
People Photography
Our photography often features people of all races, in a middle-aged to older demographic. Most of our audience have disabilities that are not visible, but it's important to include some photos of physical impairments when appropriate. We try not to use images of people who appear overly excited or happy; instead, we prefer that they look inspired and hopeful.
Situational Photography
Our situational photography is light and bright. It's important to not be overly-staged or edited while keeping the concept simple and clear. Most of our audience is not wealthy, so do not show overly expensive items or locations.
Location Photography
Images of Allsup's headquarters can be used to represent the company.
