Clarity Design System

Brand Principles

Our brand principles give Allsup an identity that's strong, consistent and meaningful. They reflect the company's values and are at the heart of what the brand holds paramount.

Brand Promise

Allsup experts create opportunities for people with disabilities to lead lives that are as financially secure and healthy as possible.

woman and client

Allsup Logo

Logo

The logo symbolizes Allsup’s unique ability to work in unison with others to secure the best possible solution for our customers. It subtly expresses how we bring clarity and simplicity to a multi-faceted process involving many different parties. In this way, the four colors interact to form a bold yet simple graphic representation of how Allsup makes a difference every day. The characteristics of warmth, friendliness and approachability are conveyed by the font and color choices.


Corporate Tagline: “Life Reclaimed”

The tagline is an expression of our brand promise to provide True Help® to people with disabilites. These individuals want to take back their lives and in Allsup, they have a partner with the drive, expertise and passion to help them do it.


Allsup Core Values

The core values form the foundation fo the Allsup brand and define the culture of the company.


True Help®

The help we offer goes beyond SSDI representation on which our company was founded. We offer a range of assistance to those who are seeking or have obtained benefits. This includes help choosing Marketplace health insurance coverage, selecting a Medicare plan, obtaining veteran’s disability benefits and free return-to-work help through our Employment Network subsidiary. Allsup and its emplyees are always there to offer True Help.