Clarity Design System

Image Usage

Allsup Employment Services uses a balance of photography and illustrations evenly across branded materials. When using photography, reference the guidelines established on this page.

Imagery Overview

If you need a specific image, please contact Allsup for a copy.

Allsup Employment Services balances photographic imagery with illustrations. When using photos for AES, try to target work-related images that convey a positive and accomplished attitude. Most of the jobs we connect our customers with are service industry or blue collar jobs.

People Photography

Our photography often features people of all races, in a middle-aged to older demographic. Most of our audience have disabilities that are not visible, but it's important to include some photos of physical impairments when appropriate. We try not to use images of people who appear overly excited or happy; instead, we prefer that they look inspired and hopeful.

Situational Photography

Our situational photography is light, bright, simple and clear. It's important to use images that are not overly-staged or edited. Most of our audience is not wealthy, so don't show overly expensive items or locations.

Location Photography

Images of Allsup's headquarters can be used to represent the company.

General Image Guidelines